With one of the largest domain-reputation databases in the world,
Trend Micro web reputation technology
tracks the credibility of web domains by assigning a reputation score based on factors
such as a website's age, historical location changes and indications of suspicious
activities discovered through malware behavior analysis, such as phishing scams that
are
designed to trick users into providing personal information. To increase accuracy
and
reduce false positives, Trend Micro Web
Reputation Services assigns reputation scores to specific pages or links within sites
instead of classifying or blocking entire sites, since often, only portions of
legitimate sites are hacked and reputations can change dynamically over time.
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Keywords: web reputation,smart protection,Web Reputation Services